Located inside the iconic Hewing Hotel in Minneapolis' North Loop, Tillubee restaurant set out to evolve its brand alongside their interiors refresh. The goal was refinement, without the need for complete reinvention, honoring the equity already built while aligning more closely with the restaurant’s elevated atmosphere.

We introduced a subtle visual refresh that enhanced typography, color, and supporting elements, all while preserving the recognizable wordmark guests know and trust. The result is a cohesive brand system that feels both familiar and newly refined that seemlesly integrates with the updated space.